Tudo o que você precisa saber sobre a The Ordinary
What is The Ordinary and why does it dominate the skincare world?
The Ordinary is a skincare brand that became famous for offering effective clinical formulas at affordable prices — no fancy packaging, no mystery ingredients, no fluff.
If you want to quickly know what the brand offers, here is a summary:
| What you want to know | Quick answer |
|---|---|
| What is The Ordinary? | Scientific skincare brand with transparent ingredients and low prices |
| Who makes it? | DECIEM, a Canadian beauty company |
| Where to buy? | Official website, Sephora, Ulta Beauty, and physical stores |
| Most famous products | Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Toner |
| Prices | Most under $15 USD |
| Is it vegan and cruelty-free? | Yes |
| Are there promotions now? | Yes — 23% off everything during Abnormal Birthday (April 2026) |
The brand’s proposal is simple: to say exactly what is in the product, at the right concentration, for the lowest possible price. This is rare in the beauty world.
For Ana — and for anyone who wants a reliable skincare routine without spending much — The Ordinary is a solid starting point. With over 60 products available at major retailers and reviews in the thousands (Niacinamide 10% + Zinc 1% has over 9,000 reviews on Sephora), the brand has conquered a significant space in the global beauty market.
In this guide, you will learn about the best-selling products, the April 2026 promotions, where to buy, and how to build your ideal routine.
What makes the brand unique in the beauty market?
What really sets The Ordinary apart from other brands on the shelves of Sephora or Ulta is its unwavering commitment to clinical integrity. While many luxury brands sell a “lifestyle” or exotic fragrances, The Ordinary focuses on what really matters: the molecule.
Operated by DECIEM, the brand calls itself “Clinical Formulators with Integrity.” This means they don’t try to hide common ingredients under fancy proprietary names. If a product contains Niacinamide, the product name will literally be “Niacinamide 10% + Zinc 1%”. This transparency allows us, as consumers, to know exactly what we are putting on our faces.
Furthermore, the brand is strictly vegan and cruelty-free. They do not test on animals and do not pay third parties to do so. In a market where “clean beauty” often comes with an exorbitant price tag, The Ordinary proves that high-quality science can be accessible. To better understand the brand’s journey and how it changed the industry, it’s worth checking out The Truth About The Ordinary – YouTube, which details how this minimalist approach became a global phenomenon.
Promotions and the April 2026 Abnormal Birthday
If you are reading this article in April 2026, congratulations: you’ve arrived at the best time to restock! This month marks DECIEM’s “Abnormal Birthday,” and the offers are simply unmissable.
The main promotion offers a 23% discount on all products from The Ordinary throughout the month of April. But the big highlight this year is the Abnormal Birthday Bundle. Originally valued at $111.90 USD, this set is being sold at a 50% discount, priced at just $55.95 USD.
The birthday bundle includes powerful items like the Multi-Peptide + HA Serum (30ml), the Loopha Oud + Amber Wash (60g), and the NIOD Eye-Contour (15ml). It’s the perfect opportunity to test products from different categories, such as bath and eye care, for a fraction of the original price.
In addition to direct discounts, there are other ways to save:
- Gifts with Purchase (GWP): On purchases over $25 USD (in the US), you can receive free treats, such as the Natural Moisturizing Factors. Remember there is a limit of one gift per transaction.
- Instagram Contests: Between April 23 and 29, 2026, the brand is holding a contest on Instagram with 6 Product Prize Packs valued at $170 USD each. To participate, just follow the page, like the official post, and tag a friend.
- Daily Hydration Bottles: From April 13 to 19, there was also a giveaway for exclusive brand water bottles (valued at $35.98 USD), focusing on the importance of hydration from the inside out.
You can check all the details and full terms and conditions directly on the official website at Skincare Products | Serums, Oils, & More | The Ordinary.
Best-selling products and their benefits
With over 60 options, it can be hard to choose where to start. However, three products consistently stand out as favorites among the public and critics. Below, we have prepared a comparative table to help you decide which one best meets your current needs.
| Product | Main Benefit | Skin Type | Promotional Price (April 2026) |
|---|---|---|---|
| Niacinamide 10% + Zinc 1% | Oil and shine control | Oily and blemish-prone | $4.62 USD |
| Hyaluronic Acid 2% + B5 | Deep hydration and plumping | All types (especially dry) | $7.62 USD (30ml) |
| Glycolic Acid 7% Toner | Exfoliation and smooth texture | Irregular or dull texture | $6.93 USD |
Niacinamide 10% + Zinc 1%
This is, without a doubt, the “king” of The Ordinary. With 9,000 reviews on Sephora, it is the darling of those who suffer from acne or excess sebum. Niacinamide (Vitamin B3) helps reduce the appearance of blemishes and congestion, while zinc salt balances visible sebum activity. It is an essential step for those seeking more radiant and uniform skin.
Hyaluronic Acid 2% + B5
Recently reformulated to include ceramides, this serum offers multi-layered hydration. Hyaluronic Acid attracts up to 1,000 times its weight in water, and the addition of Vitamin B5 enhances surface hydration. It is safe for daily use and perfect for combating dryness caused by weather or more aggressive treatments. Available in 30ml and 60ml sizes.
Glycolic Acid 7% Exfoliating Toner
For those seeking that instant “glow,” this toner is the answer. It offers gentle exfoliation to improve skin radiance and visible clarity. With over 4,500 reviews on Sephora, it is one of the best-selling chemical exfoliants in the world. But beware: start by using it only a few times a week to build tolerance before moving to daily use.
In addition to the classics, the brand recently launched the Rice Lipids + Ectoin Microemulsion, focused on soothing the skin and supporting the skin barrier, ideal for those with sensitive or irritated skin. If you want to explore the full catalog, Ulta Beauty offers an excellent overview at The Ordinary – 64 Products – Ulta Beauty.
Where to buy and how to take advantage of consultations
The Ordinary is present in the world’s major beauty destinations. You can find the products at:
- Official Website (theordinary.com): The best option to find all new releases and take advantage of the 2026 birthday promotions.
- Sephora: Ideal for those who want to see the products up close and take advantage of the store’s points program.
- Ulta Beauty: Offers a full range of 64 products, including hair care and makeup lines.
In-Store Consultations and Regimen Builder
One of the biggest difficulties with The Ordinary is knowing how to “layer” the products. To solve this, the brand offers consultations at DECIEM physical stores. By scheduling and attending a consultation, you can even earn an extra 10% discount on your purchases (check availability in your region).
For those who prefer the comfort of home, the official website has a Regimen Builder. In less than 2 minutes, by answering a few questions about your skin concerns (such as acne, anti-aging, or dehydration), the system creates a personalized routine for you.
Check out the specific options for the United States at The Ordinary | Clinical Formulations with Integrity, where you will also find beginner guides to help navigate between different retinols and acids.
Frequently Asked Questions about the ordinary
Can I use The Ordinary Niacinamide every day?
Yes! Niacinamide 10% + Zinc 1% is formulated to be used daily, in both morning and evening routines. It is excellent for continuous oil control and for keeping the skin barrier healthy. Just make sure to apply it before heavier creams or oils.
How to participate in The Ordinary Instagram contests?
For the April 2026 contests, the steps are generally:
- Follow the official profile @theordinary.
- Like the specific contest post.
- Tag a friend in the comments. Stay tuned for dates (such as the period from April 23 to 29) and remember that residents of certain regions, like Quebec, may have eligibility restrictions due to local laws.
What are the new 2026 launches?
The year 2026 brought incredible innovations based on “lip science.” Highlights include:
- Rice Lipids + Ectoin Microemulsion: A soothing formula for deep hydration.
- SPF 45 Serum: A lightweight sunscreen, with no white cast and highly moisturizing.
- Squalane + Amino Acids Lip Balm: Lip care that mimics the skin’s natural moisturizers for long-lasting moisture retention.
- GF 15% Solution: A serum with growth factors for advanced skin regeneration.
Conclusion
We at Recipes Wear believe that skincare doesn’t need to be complicated or expensive to be creative and effective. The Ordinary has proven that transparency and science can go hand in hand, allowing each of us to be the “chef” of our own beauty routine, choosing the ingredients our skin truly asks for.
Whether you are a beginner trying to control acne with Niacinamide or a long-time enthusiast taking advantage of the 23% Abnormal Birthday discount in April 2026, the brand offers powerful tools to transform your skin. Always remember to introduce new products gradually and use sunscreen daily, especially when using exfoliating acids.
Want more tips on how to build your perfect beauty “recipe”? Access more beauty tips at Recipes Wear and discover how to dress your creativity through self-care!
